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The Kings Court Trust Blog

Keeping you up-to-date with Wills, probate and estate administration industry news

A customer-first strategy: Providing practical and impartial advice for bereaved families

By David Masterton, Chief Revenue Officer at Kings Court Trust   A customer-first strategy is crucial in most businesses. Not only does it help nurture clients in a way that meets their needs and exceeds expectations, but it is also the result of a corporate culture that fosters loyalty, value, and win-win relationships between a business and its customers. In the bereavement sector, this approach is arguably even more important. Whether you’re providing funeral services, drafting Wills, or offering an estate administration service, client relationships need to be handled sensitively and with the utmost respect.
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